1/7/2024 0 Comments Different moods![]() Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Members help make our journalism possible. An off-white background keeps the focus on the shoes here. The heavy use of black for the Cartelle creative agency creates unquestionable impact on its homepage and subsequent animations. Real Meals “celebrates being yourself and feeling however you want to feel.”īurger King published a video on its YouTube channel called “FeelYourWay,” featuring actors in various situations and moods and singing, “All I ask is that you let me feel my way.” Much like purple, black adds an air of sophistication and elegance, and also mystery, though with much bolder confidence. “No one is happy all the time, and that’s OK,” the company said. Burger King’s Real Meals boxes look somewhat similar to its rival’s version, though in varying colors and clearly aimed at adults. Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. 'Colors, like features, follow the changes of the emotions,' the artist Pablo Picasso once remarked. Of course, being Burger King, the effort is a not-so-subtle shot at its competitor, McDonald’s, known for its Happy Meals. Artists and interior designers have long believed that color can dramatically affect moods, feelings, and emotions. “With the pervasive nature of social media, there is so much pressure to appear happy and perfect.” ![]() Mood: Angry Song: 'Take It Out On Me' by Thousand Foot Krutch. “A natural extension of encouraging people to ‘Be their way’ is encouraging them to ‘Feel their way,’” Burger King said in a release. So when you really feel like crying because of that stupid boy or girl that broke your heart, put your headphones in and crank this up. The boxes, which come in five mood-based colors, will be available while supplies last this month when customers order a Whopper meal.
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